The Japanese firm thus enters the most demanding professional field with the quality, functionality and robustness of the printing equipment to facilitate the necessary renewal of equipment with an affordable professional alternative
Toshiba TEC Spain Imaging Systems and WTO, a company specialized in the commercialization of printing machinery and equipment for the Graphic Arts sector, have just signed a strategic alliance to distribute the first digital printing solutions and products among printers or printing centers in Spain.
With this agreement, Toshiba incorporates its potential market, focused to date on the office environment (photocopiers and multifunction digital printing equipment), the professional sector of Graphic Arts companies, whose Digital printing equipment needs are the most specific and demanding on the market. The alliance with OMC provides the Japanese firm with a specialist partner, with more than 25 years of experience in the graphic sector, able to take advantage of and adapt Toshiba's printing technologies to this sector.
For its part, this long-term and future-oriented alliance provides OMC with a new supplier partner that complements its current offer and expands its lines of business in clear harmony with the needs of its customers and the market. Specifically, Toshiba provides OMC with a Low-cost digital printing alternative that meets the standards of quality, functionality, flexibility, durability and resistance demanded by the Graphic Arts sector, whose business operations depend at 100% on its printing equipment.
Toshiba plans to increase its turnover by 10% in the next three years thanks to its foray into this sector. For its part, OMC estimates that the commercialization of Toshiba solutions will allow them to significantly increase their client portfolio and their business volume in the next three years. "Commercialize, within our Graphic Arts market, the range of Toshiba e-STUDIO5540CSE, e-STUDIO6540CSE and e-STUDIO6550CSE digital printing machines It is an excellent opportunity to complete and enhance our proposal and offer in digital printing, thus covering the main potential segments of medium and high production.¨ affirms Michel Madoz, Marketing Director of OMC.
"The well-known characteristics of the printing market (short runs, very short delivery times…) require a great flexibility and responsiveness from printers in their printing solutions. It is in this environment where digital printing develops with greater advantage and potential than offset printing, but we must not forget that the offer of digital printing equipment is very extensive, ranging from a small desktop printing equipment to a large production digital press. . At OMC, until this alliance with Toshiba, we lacked a competitive offer in the medium-production segment. With Toshiba equipment, with a maximum paper capacity of 4,760 sheets, its high flexibility of media configuration (up to 300 g / m2) and options; Along with its finishing systems (stapling, perforation and folding), both online and offline, we have digital printing equipment to overcome any challenge”Highlights Michel Madoz
"Thanks to this agreement, OMC has digital printing equipment that will allow it to enter a new and very large potential market. Let's not forget the national graphic sector is made up of a business fabric of more than 11,000 companies, of which more than 85% have less than 20 workers. Now, with Toshiba, we have robust and reliable digital printing solutions to be a new benchmark. The digital printing market exceeded 15,000 million euros in 2011, experiencing the greatest growth of the different printing systems and that it is in the process of converting towards more dynamic forms of production”Remarks Enrique Rodríguez, Director General of OMC.
Toshiba's digital printing solutions combined with the proven capabilities and power of the Fiery job manager will allow efficient and versatile adaptation for all types of short and medium run jobs. With special emphasis on commercial jobs with super-short runs that are not profitable with offset equipment, such as business cards, brochures or forms, with which the usual offset quality can now be offered even in single-copy runs. In addition, digital printing offers the opportunity to produce runs in which all copies are different by fully exploiting the opportunities that variable data printing offers.
According to Miguel Sarwat, Marketing Director of Toshiba TEC Spain Imaging Systems, “We knew that the quality of our equipment exceeds the average in the digital printing market, with the addition of our professional services. But the quality and variety of professional work that can be done with our equipment in a sector as demanding as Graphic Arts, is another great unknown in the market. That is the greatest value of our agreement with the WTO; the knowledge and experience necessary to offer solutions adapted to the needs of this sector in a simple way”.
"In the current economic situation, the lack of credit slows down and even makes it impossible for our clients to renew their equipment and equipment, putting their viability in difficulties. We had to look for a quality and affordable solution and we have found it in Toshiba equipment, with features and technology that allow us to create an offer with guarantees for our customers.”, Enrique Rodríguez points out.