b2Pack, a company specialized in production of high quality labels and packaging for the markets of the cosmetics, perfumery, pharmacy, wine and food, has more than fifty years of experience and know-how in the world of graphic arts. In these more than fifty years of history, the evolution of the company has been marked by the continuous adaptation to the demands of the market, in terms of agility in delivery times, improvements in the quality of printing and finishing, reduction of print runs. to minimize customer stocks and increase their referrals ... The last step in this strategy has been the incorporation of a semi-rotary offset UV Miyakoshi MLP, with what the Madrid company wants respond to high quality demands that characterize these markets.
b2Pack, packaging and labels

Installed in June of this year, the semi-rotary offset UV Miyakoshi It is the first machine of these characteristics and from this manufacturer to join the company. "Two were basically the reasons that led us to decide on this team" -explains Alberto Sanz Martin, General Director of b2Pack. "In the first place, the good reputation of the brand in terms of the functionality of this type of semi-rotating machines and, secondly, the trust in the distribution company, OMC in this case".

High-quality labels, philosophy b2Pack, which currently has a 7,500 m2 plant and a staff of 93 professionals, was one of the pioneering companies in central Spain in the manufacture of quality wine and spirits labels And, after a few years in which the greatest efforts have been focused on other lines of business, the company wants to once again strengthen its position in this demanding market. "At the time it was one of our most emblematic business niches - clarifies Alberto Sanz- and recovering this position was to adapt to the changes that the label sector has experienced in recent years in terms of shorter runs, greater variation in runs… For which it was essential to incorporate a machine that allowed short runs, of high quality and with very reasonable costs, all of which we found in the Miyakoshi semi-rotary press. In short, when we considered expanding and strengthening the labels business line, we had two possible options: go to a market with more production in products with less added value, or follow the line of a market focused on quality products, for example. which in the end we opted since the first option, although perhaps offering a higher turnover per machine, was far from the company philosophy from always be in upper-middle-range label markets".

b2Pack, packaging and labels

Thus, the Madrid company, which already had various label production lines with digital, flexo, letterpress, screen printing and printing technology, you have now completed your park with this offset machine for mainly respond to high quality demands that characterize the market for wine and spirits labels. "B2Pack has always looked for the equipment that provides the highest quality in each and every one of the printing systems it uses, points out the general manager, in such a way that the factor that most influences the choice of the machine is the run, except in those jobs that, despite being small runs, have some special requirement, such as a gold ink for example, and that we carry out in the semi-rotary press because in digital it is not technically possible ".

b2Pack installs a Miyakoshi UV offset semi-rotary for offset label printing

Regarding the results obtained by the machine in the short time it has been in operation, b2Pack expresses its satisfaction: “Initially, and after a logical period of adaptation to the way of working of the new machine, we have a very positive feeling of what this machine can bring us. The semi-rotary has to be highly productive, and little by little we are polishing all those elements that, once focused in the correct way, will allow us to obtain all its benefits to the maximum, counting on the continuous help and advice of WTO. But even further, although the team today offers us reasonable technical performance, in terms of production, speeds, adjustment in tests ... even more important for us is to assess how long these advantages are going to have, and here we have the feeling that, both in the medium and long term and with the necessary adjustments, the level of response of the machine will continue to be optimal in the future ”.

A comprehensive service for labels and cases, the goal

b2Pack has sought throughout its history to offer the customer a joint labeling and packaging solution. “Our clients are basically in five sectors: cosmetics, perfumery, pharmacy, food and beverages. In cosmetics for example, where the quality requirement is very high, we have many clients for whom we mainly do packaging and that is where we want to increase our presence in the field of labels. With food something similar happens to us, we make packaging for high-end products and there we can also offer luxury labels, it is the perfect complement, thus managing to provide a comprehensive service to the customer ".

«The incorporation of Miyakoshi MLP UV offset semi-rotary it will allow the company both to expand its customer base and to offer new products to current customers ”. «It must be taken into account that customers in general, and large customers in particular, -Reflects Alberto Sanz- They naturally have a great diversification of suppliers depending on the optimal product for them, and this is where a company must be prepared to offer an adequate response to their needs to continue being part of that group of collaborators. b2Pack detected this dynamic in the market at a given moment and that is why we decided to invest in this new equipment ”.

In short, in the future and from the incorporation of this machine, “We hope to grow in turnover and increase the loyalty of those customers where today we have a small quota, thanks precisely to being able to offer them a comprehensive, more complete service that responds to an even greater percentage of their needs or requirements. Another option that we are also evaluating is loyalty and growth in those customers who started with small runs of labels, which we had been doing digitally, and who are beginning to demand larger runs that match the performance of this machine, for quality and for adjusted costs. To achieve this objective and expand our options, simultaneously with the incorporation of this machine we have expanded our label finishing options with the incorporation of a new line that will basically serve the Miyakhosi and to digital production ".

In all these forecasts it should not be forgotten, according to the General Director of b2Pack, that within the general panorama of the graphic industry, the label sector is one of the few that is offering growth rates in recent years and all trends suggest that this will continue to be the case at least in the short-medium term. “The sector has gone through a situation that I would classify as demanding, where b2Pack, which could be classified as a medium-sized company specializing in the production of labels with a certain added value and that is basically aimed at the national market, has deepened its specialization and process optimization. Today I would define the labeling market as stable in terms of product volume and dynamic and growing in terms of number of models and frequency of orders ”.

In relation to this issue, Enrique Rodríguez, Director General of OMC, and David López, Head of Miyakoshi at OMC, point out: “The label sector has its own requirements that are not found in other markets in the graphics industry, and Miyakoshi responds to all these challenges by collaborating very closely with both label producers and other suppliers of paper, ink, etc. in order to offer a product fully adapted to the demands of the market. New advances and developments emerge every day, and the Japanese company aims to always be up to date and implement them in its own production process. So much so, that each machine is designed, configured and built in a totally customized way to the requirements of each client ".

Miyakoshi UV offset semi-rotary machine

UV offset semi-rotary Miyakoshi MLP has been designed to meet the growing demand for small and medium runs of high quality labels as well as that of reducing start-up times and reducing wasted.

Miyakoshi MLP by b2Pack

With a solid and robust construction, its offset technology allows to obtain excellent print quality while reducing start-up costs to the maximum. With up 406.4mm repeat length, you get great flexibility in the imposition of labels, the printing of larger labels and a very high productivity.
Offers a maximum print speed up to 300i / m, regardless of the repetition length, being able to print at that speed constantly while providing fast changeover times thanks to its complete automatic electronic system. Each printing unit is controlled by a Bosch-Rexroth servo-driven motor and can work independently and / or synchronized.

His patented tension control system, based on 2 servo-motor rollers in the unwinding unit and 2 in the rewinding unit, ensures precise registration and stable tension control at full speed.

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